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Gymboree launches in Johar Town Lahore

April 5, 2015

Lahore: Gymboree Play & Music, a pioneering institution in early childhood development, was launched in Johar Town, Lahore on April 5, 2015. The day-long event included free previews for families with children ages 0-5 years, who were excited to take part in the classes on offer. The children also bought Gymboree's educational toys and explored the play gym area. 

After a phenomenal response at the soft launch, the official launch was even more successful. The event drew in more than 250 families. Parents in Lahore are becoming increasingly familiar with the concept of early childhood development. 

A press conference was held which emphasized how important a child's first few years are in terms of their physical, mental and behavioral development. It explained how Gymboree works with parents to facilitate social skills and personality development in an ultra-safe and hygienic environment. The proprietary equipment at Gymboree has been especially designed by experts to assist in the development of fine and gross motor skills. It was stressed that the government and other private institutes should also focus on early childhood development. 

Chief Executive of Gymboree Pakistan Ms.Sophia Kasuri and Chief Executive Beaconhouse Mr. Kasim Kasuri said while speaking to the media that a child's first few years are very important in terms of their physical, mental and behavioural development.

Cricket star Shahid Afridi was the chief guest at the event and while talking to the media he said that importance must be given towards the early child hood development. Afridi said that programs like Gymboree help children not only in physical but also in mental growth, it also give them confidence which is very important for a child to excel in every aspect of life.

Gymboree's unique approach to early childhood education, which concentrates on parent-child interaction, was welcomed by the families present. Gymboree will also be opening branches in Faisalabad as well as Islamabad in the near future.

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